Short End Magazine Blog On the Run Marketing Cape Town

On the Run Marketing Cape Town

Cape Town – A spirited coastal city that effortlessly marries modern sophistication with a woven historical tapestry, Cape Town’s dynamic spirit shines in its cuisine, natural beauty and cultural heritage. In this dazzling city, there’s always something new to discover.

Wholesale Food

Central food distributor Cape Town play a significant role in local economies, bridging the collection of produce from farmers and delivery to retailers or consumers. These markets, however, are often antiquated in terms of design and installations and are plagued with internal by-laws regulating market days, selling hours, allocation by tender of market stalls and accessibility to the facilities.

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The soaring success of South Australia’s On the Run empire over the past decade inspires both awe and suspicion. The Shahin family’s central brand has grown like a juggernaut across the state, with 145 outlets and a massive motorsport park near Tailem Bend. Yet, as the company’s chief marketing officer, Yasser Shahin, explains, it hasn’t simply been a business strategy driven by profit.

When OTR opened a store on Fullarton Road, it was an experimental retail laboratory. Its exterior had the signifiers of a regular service station, but inside was more redolent of a hipster market, and that approach “allowed us to sell things we wouldn’t do in other outlets,” he says. It was a big hit and OTR replicated the model elsewhere. It also introduced proper coffee machines and pioneered a range of convenience products that weren’t available anywhere else in the state.

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